Right Turn Advertising
TURN your company in the RIGHT direction with mobile billboard advertising
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Mobile Billboard advertising offers excellent
cost per impression compared to traditional
advertising rates, as reported by the Wall
Street Journal:
According to a study conducted by Richard A. Staley
Consulting, commissioned by Mobile Outdoor Promotions,
based on a conservative estimate of 120,000 impressions
in a 10-hour day, the CPM rate for mobile outdoor
advertising is approximately $4.00!
cost per impression compared to traditional
advertising rates, as reported by the Wall
Street Journal:
- Local TV: A 30-second commercial on a local station
in a top 10 market usually ranges from $4,000 during
a movie, to $45,000 for time on the highest-rated
shows.
- Network TV: A 30-second spot in prime time ranges
from $80,000 to $600,000 depending upon show
ratings and genre. Average is $120,000 to $140,000.
- Cable TV: A 30-second spot in prime time runs
between $5,000 and 8,000 depending on the
network.
- Stationary Billboards: To place several short-term
ads from 1-3 months on the 14X48 signs along the
freeway ranges from $5,000 to $25,000 in top 10
markets.
- Radio: Commercials range from $200 to $1,000 for a
60-second spot, depending upon criteria such as
time of day and program ratings.
- Newspapers: A full-page ad in the top 10 markets
runs an estimated $120 per 1,000 circulation.
According to a study conducted by Richard A. Staley
Consulting, commissioned by Mobile Outdoor Promotions,
based on a conservative estimate of 120,000 impressions
in a 10-hour day, the CPM rate for mobile outdoor
advertising is approximately $4.00!
Our cost-per-thousand (CPM) is much, much lower than conventional media. We narrow the
focus to your customer's front door and provide more exposure for less money. This way we are
able to pinpoint your target market more efficiently and make the most of your advertising time
and dollars.
focus to your customer's front door and provide more exposure for less money. This way we are
able to pinpoint your target market more efficiently and make the most of your advertising time
and dollars.
| Mobile Billboard Advertising Costs Less. It’s true. Check out this Media Comparison Table that puts mobile messaging at the low end of the average advertising CPM. |
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