Why wait for your customers to find you when you
can go straight to them?
You choose the time, the location, the message,
and our state of the art billboard truck delivers
with a visibility and flexibility that only mobile
billboard ads can provide. Your message, at your
time, brought directly to your customers.
Our tri-action mobile billboard trucks can be
driven along a specified route or parked in pre-
determined areas for optimal exposure at
specified times of the day or night– you choose!
Our mobility and versatility make it an incredibly
effective advertising tool for businesses of every
size and scope, because it brings your message
directly to your customers at an exceptional value.
can go straight to them?
You choose the time, the location, the message,
and our state of the art billboard truck delivers
with a visibility and flexibility that only mobile
billboard ads can provide. Your message, at your
time, brought directly to your customers.
Our tri-action mobile billboard trucks can be
driven along a specified route or parked in pre-
determined areas for optimal exposure at
specified times of the day or night– you choose!
Our mobility and versatility make it an incredibly
effective advertising tool for businesses of every
size and scope, because it brings your message
directly to your customers at an exceptional value.
Use our mobile billboard trucks for:
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| Evening illumination |
Key Research Facts:
- 91% of the public notices advertising
on vehicles. - 96% of respondents noticed the
words and pictures displayed on the
mobile billboards. - 98% of respondents felt mobile
graphics created a positive brand
image. - 96% of the respondents felt mobile
graphics had more impact than
stationary billboards.
| CAPITAL COMMUNICATIONS GROUP was asked to do a survey on attention value. This was done by setting up a 10' x 10' Tri-Action sign inside the entrance hall of a large shopping mall. The graphics used for each face were eye catching and colorful but completely unrelated. CAPITAL COMMUNICATIONS GROUP interviewed 946 people after passing the sign when it was not turning, to see if they had noticed it. Of those interviewed, 180 people, or 19%, saw the sign. Another interview was conducted with 1168 people after passing the sign when it was rotating. Now 91% noticed the sign and 69% could tell what was on all three faces of the sign. Two faces could be remembered by 16% and 6% saw one face. Based on these numbers they calculated an attention value indicating that 81.7% of the faces were seen and could be related in the interview, compared to 19% for a static sign. The survey showed that the advertising effect of being on one side of a Tri-Action is 4.3 times better than being on a static sign. The above results are similar to ones found in an informal survey done in Florida. |
| SURVEY ON ATTENTION VALUE |
| One side of Tri-Action is 4.3 times better than being on a static sign! |
Right Turn's mobile billboard advertising is the best advertising value in the Phoenix Area!
| "Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness." The Point of Purchase Institute, Washington, D.C. Product Acceptance and Research, Inc. (PAR) conducted a study of motional ads for the beer industry. PAR examined sales without any point-of-purchase display, with a static display and with a motion display. The results showed that implementing the motion display increased sales by more than 100 percent. Mobile billboards resulted in an increase in sales 107% verses a 54% increase from static billboards. Source: Product Acceptance and Research, Inc Approximately 30% of mobile outdoor viewers indicate they would base a busying decision on ads they see. Source: American Trucking Association Study Mobile billboards boost name recognition 15 times greater than any other form of advertising. Source: European Outdoor Advertising Association Messages on outdoor mobile advertising have a 97% recall rate. Source: RYP & Becker Group The advertising effect of being on the side of a Tri-Action sign is 4.3 times better than traditional advertising. Source: Capital Comm. Group 6. 96% of respondents said mobile outdoor advertisements are more effective than traditional advertising. Source: Outdoor Advertising Magazine A 1999 study of billboards found that: 70% of boards within the passengers field of vision were examined. Of this group, 63% of boards are likely to be read. When it came to tri-action signs it was found that 91% of passengers examined them with 87% likely to read the tri-action. Source - Perception Research Studies |
Right Turn
Advertising
Advertising
TURN your company in the
RIGHT direction with mobile
billboard advertising
RIGHT direction with mobile
billboard advertising
| LAST CHANCE SUPER BOWL ADVERTISING click here for the details |
| Game Day 2/3/2008 |